Grow Your Own is a new Homebase brand that attempts to encourage the novice gardener to grow their own fruit and vegetables. Because novice gardeners will know little about gardening, a full set of iconography was developed to inform the consumer reducing the need for text-based instructions to a minimum on both the front and back of the packaging.
Additionally, point of sale was designed to further encourage consumers to purchase the seeds. Both the packaging and point of sale employ high resolution colour photography of fruit and vegetables to communicate to the customer that growing their own food can be enjoyable.
Additionally, point of sale was designed to further encourage consumers to purchase the seeds. Both the packaging and point of sale employ high resolution colour photography of fruit and vegetables to communicate to the customer that growing their own food can be enjoyable.
